The man, the myth, the legend. David Beckham, arguably the world’s most famous man, has just been announced as the newest global brand ambassador for Tudor watches. Beckham will play big part of the current “Born To Dare” campaign, which was first announced back in March during Baselworld.
It’s a big year for Tudor. The watch manufacture has released a multitude of new watches, including a brand new chronograph in the Black Bay Chronograph (with its movement made in partnership with Breitling), Black Bay 41, Black Bay Steel, and the Black Bay Steel and Gold (as seen on Beckham’s wrist above). Tudor has basically sat out of the ambassador game for the better part of two decades. However, if there was a time to make a push and get back on that horse, this seems as appropriate a time as any. It would be tough to imagine an ambassador that could help with this more than Mr. Beckham too, and it will be interesting to watch how Tudor splashes him across the billboards and screens of the world.
You can read more about these new watches by visiting Tudor online.