The world of sneaker customization just expanded as Under Armour has officially launched ICON, the brand’s first foray into user-controlled customization. Here’s the info, straight from UA:
“Like never before, upload a picture or image, move it around, shrink it or grow it. It’s that simple. CUSTOMIZABLE PATTERNS: These are prints that let you pick your own colors & change the size & direction. We’re just giving you the start, you make it yours.
LIMITED-EDITION PRINTS: We’ve collected this season’s best prints so you can tie your shoes to your gear…but they won’t be around forever.
ANY COLOR YOU WANT: Gone are the days where you’re limited to a couple options—we’re expanding the palette with a giant array of colors.”
The first sneakers available to customize include the Curry 1, Highlight and ClutchFit Force 3.0. The first shipment of sneakers can be expected for delivery by mid-July. Check out the UA ICON now.