Inspiring people to become more adventurous in the kitchen and push the limits of their current culinary prowess, IKEA just unveiled “The IKEA Easy Recipe Series,” and has already begun distributing it to select locations across Canada.

Cleverly marketed as “fill-in-the-blank parchment paper recipes,” IKEA’s latest project is frankly, astounding. Having steadily transitioned into providing a fully immersive living experience, the Swedish giant has now gone one step further and, as a result, made its mass of homeware accessories even more accessible. Whether such an idea will drive sales through the roof remains to be seen, yet it could in fact ensure that its products are observed from a far more practical standpoint, and not mere aesthetic.