Have you ever thought, do you know what? Let’s take a holiday to Utah. No, us either. That is until now, thanks to the Woolrich SS17 campaign shot in wilderness of Utah which has long been a place for exploration and source of inspiration for Woolrich as a brand, due to its mid-western location, natural beauty and mountainous landscape, it would seem a fitting place to shoot their SS17 campaign.

Spring Summer sees Woolrich develop a commuters collection with a relaxed and natural appeal, pairing together the great outdoors and urban city in a linear and spontaneous collection. Placing emphasis on performance with light foldable materials as well as wind and water resistant fabrics to respond to the modern man’s every need. Woolrich are defining garments that are no longer seasonal, but transversal. Something the modern man needs desperately.