Napapijri, the brand best known for the iconic Rainforest jacket, celebrates their 30th anniversary with a directional musical showcase that blurs the lines between the classical and the contemporary. Their 4 Seasons campaign is a bold, forward-thinking reinterpretation of Antonio Vivaldi’s timeless classic, “The Four Seasons”. Vivaldi’s concertos have been reimagined by four contemporary artists – Raleigh Ritchie, Sharon Doorson, TOKiMONSTA and Jan Blomqvist – who will perform their tracks live at the world premiere during Bread & Butter, Berlin on Saturday the 2nd September 2017.
In addition to the premiere, an immersive 4 Season’s installation will run throughout the duration of Bread & Butter from the 1st to the 3rd of September were guests will be immersed in a multi sensorial journey as they hear, feel, see, smell and taste seasonal elements in one space. Napapijri will also be releasing three limited editions pieces, each featuring a distinctive digital print that will be exclusively available on Zalando.com.
Watch the video above to hear what the artists have to say about being involved in anniversary of this iconic brand.