Napapijri Celebrates With Reinterpretation Of Antonio Vivaldi’s “The Four Seasons”


Napapijri, the brand best known for the iconic Rainforest jacket, celebrates their 30th anniversary with a directional musical showcase that blurs the lines between the classical and the contemporary. Their 4 Seasons campaign is a bold, forward-thinking reinterpretation of Antonio Vivaldi’s timeless classic, “The Four Seasons”. Vivaldi’s concertos have been reimagined by four contemporary artists – Raleigh Ritchie, Sharon Doorson, TOKiMONSTA and Jan Blomqvist – who will perform their tracks live at the world premiere during Bread & Butter, Berlin on Saturday the 2nd September 2017.

In addition to the premiere, an immersive 4 Season’s installation will run throughout the duration of Bread & Butter from the 1st to the 3rd of September were guests will be immersed in a multi sensorial journey as they hear, feel, see, smell and taste seasonal elements in one space. Napapijri will also be releasing three limited editions pieces, each featuring a distinctive digital print that will be exclusively available on

Watch the video above to hear what the artists have to say about being involved in anniversary of this iconic brand.



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