AMI Launches Playful Spring/Summer 2018 Campaign

ami-ss18-1ami-ss18-2The French label AMI has introduced its relaxed SS18 campaign, which is shot on the streets of Paris. Light-hearted photos showcase the label’s relaxed looks for the upcoming warmer weather, with new sneakers and modern styling taking centre stage.


Summertime staples like light-coloured denim and button-up shirts, worn with exaggerated cuffs and style-bolstering accessories like neckerchiefs, long belts, oversized sunglasses and the brand’s new chunky sneakers, adding a touch of personalization to the otherwise understated looks. Graphic T-shirts reading “From Paris With Love” and “Amicalement” (“friendly” in French) offer an effortless alternative to the floral and single or bi-color shirts. Outerwear comes in the form of colorful trucker jackets, trench coats and a leather jacket, ideal for cool summer evenings.


Expect AMI’s SS18 collection to fully arrive at stockists in the coming months.


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