The New PUMA X DIAMOND SUPPLY CO. Collab Is Something To Be Excited About

Puma, a staple footwear choice of Billions Character Bobby Axelrod – played perfectly by Damien Lewis – the high-flying hedge-fund manager choosing our favourite, the Puma Liga Suede in black. But Puma isn’t a one trick pony as it shows with this Spring-Summer ’18 release.

SS18 sees PUMA and world-famous skate brand Diamond Supply Co. team up once again to launch a collection of sneakers, apparel and accessories. When sneaker and skate fans thought 2016 was last they’d see the Cat and Diamond together, they didn’t realize it was merely a tease for this milestone collaboration.

 

Founded by Nicholas Tershay, a.k.a. Nick Diamond, out of his San Francisco bedroom, Diamond Supply Co. kickstarted in 1998 as a skateboard hardware store. The brand has grown rapidly over the last two decades, now widely recognized as one of the biggest, most authentic skate and streetwear brands in the industry today and a staple for anyone hot on streetwear.

 

The all-new PUMA x Diamond Supply Co. collection reflects a shared passion for sport and is brought to life through simplicity of design and attention to detail. In their debut collaboration with PUMA, Diamond Supply Co. brings their unique aesthetic and skateboarding credibility to PUMA streetwear, with vintage fabrics, standout color blocking, and signature Diamond colors.

The collection will be released in two distinguished drops with the first launching drop on January 27th  followed by the second drop on June 9th. 

Available from: 
idlesocietyco

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