Oakley Says It’s OK In The Name Of Obsession In Motivating New Campaign

Becoming an NBA All-Star, becoming one of the worlds best golfers or tennis players, even a football player. Thousands of us dream from an early age of excelling in athletic performance and becoming one of those few chosen elite athletes, watched by millions and loved (or hated) throughout the world. But what does it take to get there? We don’t see the hours and months of strain, punishing routines on both mind and body and many fall at the first hurdle when the realisation hits them of the dark places you have to take yourself in order to be apart of those elite few.

Oakley is giving us a look at just that, through its global network of renowned ambassadors, celebrating the very real, not always glamorous, moments of pursuing your passion. It’s not just about winning and losing. It’s about the journey and the lengths you’ll go for your sport, and they want to celebrate all of it. IT’S OK, in the name of obsession.

OAKLEY_ONE-OBSESSION_18_Cyclist - Throw Your Toys_preview

The ONE OBSESSION survey, conducted by Kelton Global among 508 Americans committed to their sport looked into everything from daily routines to the biggest sacrifices – be it time, careers or relationships. It provides a window into the emotional connection we have with the sports we love to pursue.

The findings were very revealing about what’s OK in the name of obsession:

They know what work-life balance is all about
– 40% of employed athletes would rather excel at their sport than at their job
– 23% of employed athletes say their sport is more important than receiving awards or recognition at work

The Obsessed are willing to make sacrifices
– One-third (34%) of athletes who have made sacrifices have let go of romantic relationships for their dedication
– 29% of athletes who have made sacrifices think they have given up financial success for athletic excellence
– 51% have trained on their birthday and 40% have worked out on major holidays like Christmas or Thanksgiving

For committed athletes, their sport is always on their mind
– Over in 9 in 10 (91%) think about their sport at least once a day
– 21% say they would be ‘completely lost’ without their sport
– 15% simply ‘don’t feel like themselves’ when they are not doing their sport

Whether they are cyclists, golfers, skiers & snowboarders, runners & triathletes, or motorsport athletes, their sport is at the heart of their identity. It’s not what they do in their spare time. It’s not a ‘hobby.’ It’s truly who they are. Watch the video above to get inspired. Follow Oakley here and learn more at Oakley.com

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