Time For Change, Federer Swaps Out Nike For Uniqlo

Wimbledon’s number one seed Roger Federer has announced a new partnership with Japanese clothing company, Uniqlo, ending his association with Nike, which he first signed with in 1994.

The new deal was confirmed on the first day of Wimbledon when the SW19 favourite arrived for his opening match wearing the new brand’s kit. However Uniqlo does not make tennis shoes, so it appears likely he will continue to wear Nike trainers.

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According to ESPN, the new contract is reportedly worth $300m (£228m) over the next ten years and was signed after Federer’s deal with Nike expired in March. ESPN added that Federer’s earnings on-court are around $116m, making this new deal more than double his current tennis paycheck. The new contract marks a 300% improvement on Federer’s previous deal.

During his long-term partnership with Nike, the 36-year-old created the ‘RF’ logo, which remains owned by the brand. Speaking to the Independent, Federer explained: “The RF logo is with Nike at the moment, but it will come to me at some point. I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me. It’s also something that was very important for me, for the fans really.

“The good news is that it will come with me at one point. They are my initials. They are mine. The good thing is it’s not theirs forever. In a short period of time, it will come to me. Obviously, we also need to figure out with Uniqlo when at one point we can start selling clothes for the public as well. All this has just gotten underway. We’re hopeful the beginning of next year people can also start buying my stuff.”

Uniqlo’s current athlete lineup includes Japanese tennis player Kei Nishikori and Australian golfer Adam Scott, and previously had a deal with Novak Djokovic.

Federer began his quest for a record-extending ninth Wimbledon men’s singles title on Monday with victory over Serbia’s Dusan Lajovic in just 79 minutes.

 

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