Woolrich celebrates an eclectic range of American artistry by featuring artists whose creative ingenuity is at the very heart of American culture. The first installment of ‘Woolrich: American Soul Since 1830’ spotlights the legendary Ms. Lauryn Hill, one of the defining voices of the last century in American music, as well as up-and-coming musicians: experimental jazz ensemble Onyx Collective, singer/songwriter Raphaelle, and blues/jazz singer Zarina Nares for the Fall Winter 2018 campaign.
As true pioneers of American-made fabric, workwear and outdoor gear, Woolrich has built itself around celebrated icons from the past and the present while nodding to those of the future. With creative direction by Framework, photographer Jack Davison captures the up-and-comers on the streets of New York’s Washington Heights with the iconic United Palace Theatre and the Brooklyn Bridge as the backdrop.
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