Brand: UNDER ARMOUR
Model: A$AP Rocky X Under Armour SRLo
Key Pieces: Mixed material upper, reflective lacing system, midsole featuring UA HOVR,
Release Date: Available Now
Something a little different from UnderArmour with a collaboration with Hip Hop and fashion sensation A$AP Rocky. The collab see’s the brand show it can roll with the best of them in the lifestyle/fashion footwear. After releasing just 500 pairs at a pop-up event in New York City this September, the limited-edition SRLo sneaker dropped Wednesday, November 14 and fans are going crazy. This will be one you either love or hate. Inspired by ‘90s skate and rave culture, A$AP Rocky and Under Armour teamed up with former pro skater and footwear designer Dave Mayhew to bring Rocky’s design to life, resurrecting a silhouette that went from hometown skate shops to being coveted by celebrities and the mainstream. A first-of-its-kind celebrity collaboration for Under Armour, the brand offered Rocky complete artistic control.