Brand: END X Timex Collaboration
Model: Black Out, Timepiece Project.02
Key Pieces: Heritage Military Style, Sleek Blackout Colour Way, Chronograph, Date Window, 3 Stap Options, Bespoke Box
Release Date: 23rd November 2018
Defining the standards in US horology since 1854, TIMEX lay claim to a rich heritage of quality watchmaking to rival the best of them. For many older generations, TIMEX is their go-to, they tick all of the important boxes, namely: unfussy, functional, long-lasting, and perhaps most of all, affordable. With that came a time when a younger, more luxury-focused generation who thought of the brand as “uncool” or ” a bit boring”. But thats all changed now and the watch brand is hailed as of the go-to brands for anyone looking for an affordable option, solidifying its place in the world with this END clothing collab.
The Timepiece Project .02 returns for the second phase of their collaboration, refining the Allied Chronograph and reflecting the rugged military heritage of TIMEX in a stealth, all-black case. The watch provides endless versatility as tri-strap options include END. branding, a luxurious leather or a flash of either mint or orange to make for striking yet sleek wrist-wear. END. x TIMEX tweaks a classic timepiece for a more contemporary audience, whilst honouring 160 years of watchmaking.
A solid, affordable and stylist watch that has heritage and a story, sitting alongside one of street wears most well-known brands. What more could you want?