Brand: UNDER ARMOUR

Model:  HOVR Infinite

Key Pieces: Full-length HOVR midsole –  extending from heel to forefoot, “cage and core” system provides the ultimate solution in cushioning, energy return and smooth transition.
Outsole – built with a pure blend of blown rubber and a textured traction pattern, providing enhanced grip and an added layer of cushion
Upper construction –  a simple two-piece construction, the forefoot is a lightweight and breathable engineered mesh and the heel is a tighter, more structural pattern, providing a perfect locked in fit without extra weight

Release Date: Available Now

Price: £120.00

Buy:  UNDERARMOUR.com

Notes: 
Where to start? Under Armour are focusing a huge percentage of their team on helping turn the brand into the ultimate tech-focused running shoe & apparel company. We’re happy to say, it’s paying off.

With their latest offering the UA HOVR Infinite the company have created a well rounded and supportive shoe that is, quite frankly, the ultimate running shoe for long-distance. With its HOVR technology and neutral cushioning on the ride, your foot feels supported and strong on the run with very little movement or rolling inside.
A big part of this sneaker is the built-in Bluetooth monitor in the heel, by linking it with the UA MAP MY RUN Run App automatically synching and tracking your runs via the app. We found it worked flawlessly and enabled us to gain great insight into our road runs.

Overall this is a game-changing sneaker for the brand. Yes, it could be toned down a little, but hey, some people do love colours! For us Under Armour are getting ever closer to becoming a major player in the sneaker market, this sneaker might just be the start of something beautiful.