‘Back To Today’ With Lee Jeans

Say hello to Lee Jeans SS19 campaign, bringing back the attitude and spirit from the brand’s hip-hop credentials that can be found in the image archives from the ’80s. As part of the campaign, Lee Jeans teamed up with original streetstyle photographer Jamel Shabazz, who was responsible for capturing the waking moments of New Yorks hip-hop and fashion scenes. All of which was captured in his book ‘Back In The Days’.

To mark the launch of this partnership, a limited edition hardback book has been produced, called ‘Back To Today’ featuring Lee Jeans SS19 campaign images mixed with lifestyle imagery and interviews with the cast.

Check out some of the collection below and the full collection here

idlesocietyco

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