Under Armour have announced a partnership with leading functional fitness competition Turf Games. The deal will see Turf Games Summer Festival rebranded as the Under Armour Turf Games 2019. The fitness brand will also serve as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier to all event staff.
“Under Armour are the ideal partner for Turf Games in 2019. Everyone who takes part in Turf Games is there to test their fitness, endurance and willpower at one of the toughest fitness events in the UK and Under Armour’s support will undoubtedly help them push beyond any limit.”Andrew Manteit, Founder and Director of Turf Games
The first Turf Games event took place in September 2017 with just 30 male participants, but has grown to include four UK events annually, as well as two international competitions in the USA and Australia. The Under Armour Turf Games 2019 event alone will have over 900 contestants and 3000 spectators with a 50/50 male female split. As part of the launch UA have tasked two London fitness trainers to find the best local talent to join them at the Under Armour Turf Games 2019 on 14th and 15th June, at Rosslyn Park RFC. Successful trialists will represent one of two Under Armour teams being entered, captained by Nik Naidoo & Lyanne “Tig” Hodson. Chosen competitors will be given elite-level training by the captains and will also be kitted out in the latest innovative UA gear to help them prepare, recover and ultimately perform to the best of their ability at the Under Armour Turf Games 2019. This will include the newly launched UA RUSH performance gear, made with responsive textiles scientifically designed to enhance performance when worn at the time of sweat.
This is huge news for a competition we love, all we need now is to start an IdleSociety team to compete! Head to Turfgames.com to find out more.