Oakley, See It In PRIZM

Oakley has launched a new multi-channel global campaign, SEE IT IN PRIZM. The campaign features stories of obsession, passion and vision from the brand’s global community of athletes among them superstar New York Yankees outfielder Aaron Judge, NFL star quarterback and 2018 MVP Patrick Mahomes II, seven time MotoGP World Champion Valentino Rossi to name a few.

Oakley’s Prizm tech, is a revolutionary lens technology. It fine-tunes individual colors to enhance details for an optimized viewing experience. With ordinary sunglass lenses, the world looks very dull, but Prizm lenses are designed to make the world look vivid and vibrant, revealing nuances that would normally be missed by the naked eye.

The SEE IT IN PRIZM campaign harnesses the power of obsession by bringing together pro and amateur athletes, influencers, everyday heroes and Oakley innovators asking them a very simple question: What do you see through Prizm? Their response to this question was used as the creative inspiration for the campaign.
Check out the campaign video above and head to Oakley.com to check out the PRIZM range


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