NIKE Announce ‘SK’ SHOX

Brand: NIKE

Model:  SK SHOX

Key Features: Minimal black mesh base accented by glossy TPU side cages, Swooshes and Shox branding at the tongue and rear. Bright red Nike Shox sole units with contrasting black rubber outsoles.

Best For: The Hypebeast

Release Date: 12th September

Price: £160.00

Buy: Nike SNEAKERS App

The SK Shox sneaker is part of a wider campaign that celebrates Skepta’s rise from his humble beginnings in Tottenham to international star and, most recently, a chief in his village – Ijebu Ode in Ogun state, Nigeria. The sneaker focuses on Skepta’s belief that we can all achieve our wildest dreams and we can all be chiefs.

Skepta’s choice of the SHOX silhouette is rooted in a specific memory from his youth. The rapper says “When I used to go to Manchester, all the kids were rocking SHOX. It was a real street shoe there. I liked their swag — the windbreakers and the SHOX,”. “I thought ‘Yeah, let’s definitely do that,’ because I always remember those trips up north.”


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