Our new favourite brand Finisterre has yet again gone above and beyond excelling at being a game-changing brand with their pioneering approach to making better and more sustainable products as well as challenging and innovating what has gone before.
“To see the completion of this project and the last 10 months’ work, is one of the most exciting moments in my career to date, to be able to launch something so ground breaking and literally world changing is an honour. To be partnered with Aquapak, leading the way for future generations is unbelievably inspiring”
Niamh O’Laoighre, Product Development Manager at Finisterre
The brand have taken their commitment and innovation efforts even further by partnering with Aquapak, a polymer manufacturer, whose mission has been to create a plastic technology which has full functionality as a packaging but is also 100% water soluble, recyclable, compostable and biodegradable. Together the parties have come to tackle plastic pollution head on and deliver dissolvable packaging which breaks down harmlessly into non-toxic biomass in soil and sea. The new packaging will begin to enter the supply chain with select knitwear lines this October says Finisterre, before a full roll out in February, where the packaging will be included with all garments in the spring 2020 collection.
With an estimated 8 million metric tons of plastic that ends up in our oceans every year this is a small step in a big project that could not only save our oceans, but change the course of packaging in the future for the better and save our oceans so we might all continue to to prize our weekend surf sessions. Its safe to say that if more brands and businesses were as committed to change as Finisterre the world may just be a safer, cleaner place to live.
Visit Finisterre.com to support the brand and find out more.