Even though the world is on lockdown we can still celebrate the much anticipated Air Max Day, 2020. To celebrate, Nike are releasing a special documentary named ‘The Story of Air Max: 90 to 2090’, the film is about the bold legacy and bright future of Air Max and its dropping on the iconic Air Max 90 silhouette’s 30th Anniversary. The film was created to tell the story of these shoes’ universal impact and rule-breaking legacy.
The documentary features some of the designers that were involved in creating the latest addition to the Air Max family – the Air Max 2090. Also, musical icons DJ Clark Kent and Dizzee Rascal feature in the film alongside a host of other artists and trendsetters, the colourful cast talk about the Air Max 90 moments that have made the trainer the cultural icon that it is today.
The documentary went live exclusively on the Nike SNEAKRS app at 1pm today. Watch it here