‘The Fittest’ Documentary Release Comes Early

The past two years have been a period for the ages when it comes to CrossFit which first started back in 2000 in Santa Cruz, California. The company laid off dozens of staff members at multiple points, mostly from their media team. Then the branded fitness regime announced it was doing away with Regionals and replacing them with international Sanctionals as a way to qualify for the 2019 CrossFit Games. Then there were dramatic cuts during the Games itself, virtually all to newly crowned country champions, which further galvanised the sport’s community.

Two filmmakers had a front-row seat to this entire controversial year. Heber Cannon and Marston Sawyers (better known as The Buttery Bros), who worked for CrossFit’s media team for nine years up – until they were axed in October of 2018 – let their cameras roll, capturing all of the madness which ended with a legendary 2019 CrossFit Games. The result? An awe inspiring, weight slinging new documentary named ‘The Fittest’, that will have you on the edge of your seat. The documentary is available online to buy now (or you can wait until April 14th for the Amazon Prime Video release). This is the duo’s sixth film on various aspects of the sport and follows the worlds fittest athletes as they navigate the most exhaustive test of fitness in the world across four-days of gruelling competition, it  captures all the drama, ego and tension in the athlete’s pursuit to the podium, in the world’s fastest-growing new sport.

Available on iTunes Now for £9.99
Available to stream on Amazon Prime Video, April 14th.

idlesocietyco

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