Meet The Tesla Of Outdoor Clothing

Vollebak, the name might not sound familiar, but it will very soon. Their clothing has won TIME Magazines ‘Best Innovations’ award, not only that but the brand have created the world’s first ‘Indestructible Puffer’ made from Dyneema, which is the single strongest fibre known to man today. Dyneema is up to 15x stronger than steel and 40% stronger than high-strength aramid fibres. The colder it gets the stronger it gets – that’s why It’s used on giant ships and deep-water oil rigs that have to perform in freezing seas. As you can imagine, they’ve been the talk of the technical clothing industry for a while and we can see why. For a world in which we are constantly striving and building for the future Vollebak are up there with the likes of Tesla, Dyson, Apple and Google. The only difference? They’re changing the face of clothing, not tech. The company is run by action sports fanatics and twins Nick and Steve Tidball who say the brand “has been a magnet for people interested in the future”, they use science to push the boundaries of what is possible in technical clothing, always striving to provide the best support gear for their customers.

Leading the charge on their product range is the ‘Relaxation Hoodie‘ a product that acts like your own personal isolation tank, available anywhere, anytime (In 1954, neuroscientist JC Lilly invented the isolation tank while working at the National Institute for Mental Health. Floating in a dark, soundproof tank of warm salt-water was designed with the sole aim of isolating the brain from external stimulation). Originally introduced back in 2015, the hoodie has an unusual aesthetic with unique features designed to cut out all external stimuli. Simply zip up the hoodie and you’re guaranteed personal space and distance from the outside world. As the name suggests it helps its wearer to enter a state of total calm and was originally designed to help extreme sports athletes rest up before a big challenge. It now takes on a life of its own in the wake of a global pandemic, helping you to separate from even the busiest of households. At £220, its not cheap, but progress never is. You’ll pay good money for a Tesla or Dyson vacuum. Its time to do the same for your outdoor gear, it could save your life one day.

You can find out more about the brand here.

idlesocietyco

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