Joe Rogan To Cost Spotify $100M+ In Exclusive Licensing Deal

Joe Rogan, the brash comedian turned hugely popular podcast host, is moving to Spotify. The host of one of the most popular podcasts in the world announced the deal on Instagram, telling his 9.5 million followers that the podcast would move to Spotify on Sept. 1, in an agreement that further cements Spotify’s evolution from a music streaming service to a behemoth purveyor of all kinds of online audio.

The company did not disclose the financial details of the agreement to license the podcast, “The Joe Rogan Experience.” But The Wall Street Journal, citing an anonymous source, reported it could be worth more than $100 million based on the podcast’s performance metrics and other factors.

idlesocietyco

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