Brand: ON Running
Model: Roger Federer Signature Shoe – Roger Centre Court 0-Series
Key Features: CloudTec sole made for explosive movement in all directions • Ultra-Soft Sock Construction for distraction free ventilation and comfort • ON’s Secret Speedboard for agile movement. • Deep flex grooves provide a natural range of motion and flexibility • Central channel allows each Cloud element to move individually • Vegan Leather Upper.
Ride Comfort: 9/10
Stability & Durability: 9/10
Best For: Tennis – All Forms
Release Date: Available Now
Price: £249.00 / 1000 pieces available only
Buy: ON-running.com
Notes:
Roger Federer teamed up with ON Running to supply him with sneakers for on-court and off court activities back in the latter end of 2019, severing his decades long deal with sportswear giant Nike. Nike supplied Federer with both clothing and sneakers as part of his deal, but after walking away from the brand in 2018, he signed a whopping $300M deal with Japanese clothing brand Uniqlo. Unfortunately for Roger Uniqlo weren’t interested in entering the footwear market which gave me an opportunity which he hadn’t had in a long time. To find a new sneaker partner. ON X Roger Federer is a match made in heaven.
Roger and On set out to re-invent the classic tennis sneaker with the latest comfort technology. It’s a radical departure from how most tennis sneakers are still built with heavy rubber soles. “The minimalist design and easy comfort of On’s shoes had me hooked years ago. I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day,” comments Federer. THE ROGER sneaker features On’s award-winning CloudTec® sole that feels exceptionally light and adds On’s hidden secret – the Speedboard® – for agile movement. An ultra soft sock-construction delivers distraction free comfort and ventilation. “I love working with the On team, using my knowledge of performance footwear and personal interest in fashion to contribute to product development. I’m proud to be a part of the creation of THE ROGER, which is the most comfortable tennis-inspired sneaker you will ever wear,” says the tennis legend.
Federer is not only a brand ambassador but also now an investor in the business which will allow it to move from strength to strength in the coming years, making it a thorn in the side of brands such as Nike, Adidas and UnderArmour.
