Timex X YMC

Timex watches yesterday announced its second collaboration with fashion-forward British designer You Must Create on the watch brands signature digital T80. You Must Create, was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out of the UK. Initially inspired by workwear and military clothing, the duo developed the unisex brand around the notion of creating understated and timeless garments. This collaboration will deliver a fresh take on a true Timex icon with completed with co-branded on both sides, the watch comes with everything you’d expect from a digital Timex: a stopwatch, day and date display, water resistance and the iconic INDIGLO backlight. Its subdued translucent-green colour scheme and function-first styling, this is a watch that blends into the everyday, its not flash, its not a statement, it just works.

The T80 watch will be available to buy from 25th May at Youmustcreate.com, £79.00

idlesocietyco

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