Swiss performance brand On is inspiring runners in and around London to unlock their true potential with the opening of the Performance Running Lab which launched August,2021. Located at Shoreditch’s Protein Studios, London, the pop-up space is open to the public for three weeks throughout August, offering expert individual running analysis, coaching and training feedback as well as shoe fitting and model recommendations. The lab features the innovative Magic Wall –first seen at the flagship New York City store –the pop-up experience will showcase the very best technology, as well as provide the opportunity for runners to experience running on clouds with biomechanical running analysis using the brand’s innovative OnScan technology. The technology offers runners valuable information about performance or injury rates for running styles to help them achieve their personal goal and to “Dream On”. It is also representative of the overall On Philosophy; bringing fun to the run by blending Swiss innovation with technology. It’s a cutting-edge tech solution that brings educational moments of delight and surprise to runners. Pop down to the lab in the evenings and group drills and strength and conditioning sessions will also be run by leading coaches out of the Shoreditch popup. Alongside this the Performance Running Lab will act as a starting and finishing point for group runs as well as playing host to expert Q&A guest speakers. What the On brand have bought to the runners of London is a game-changer and never again will you look at running the same.