G-Shock X DailyPaper

As a brand that continuously explores new disciplines, Daily Paper is taking their first steps into the watch industry. The Amsterdam-based brand has teamed up with Japanese pioneer G-SHOCK to create a unique design that picks up on the iconic 1983 model. Daily Paper and G-SHOCK’s united passion for creativity has led to a retro piece that is infused with the DNA of both brands. As the first of its kind in the industry, the innovative G-SHOCK can withstand harsh conditions and extreme sports. While it launched in the early 80s, the pioneer piece established itself as an iconic design throughout the following decade where it gained widespread popularity with millions wearing it. With multiple nostalgic brand symbols united in one product, this collaboration celebrates Daily Paper and G-SHOCK’s respective heritage. Centering their strong roots in the brilliant time that was the 90s, a shared love for music, art, fashion and street culture stands at the forefront. £129.00, Available from 17th Sept, Dailypaperclothing.com and G-shock.co.uk

idlesocietyco

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