You may know East London menswear brand Percival, because of its recently affiliation with England boss Gareth Southgate. And thats ok, this time. But you should have heard of this brand long before that if you’re a man serious about his style. Only six years old the brand is still owned by its co-founder and head designer Chris Gove. By producing in London, Percival is able to drop multiple short runs of product a year, keeping its offering fresh & varied. Percival’s customers include the likes of David Beckham’s as well as 007 himself, Daniel Craig. So then, if you didn’t know about the brand before nows your chance to get in on the action.
The menswear brand’s AW21 campaign is here and oh boy do we love it. Their best-selling Sherlock jacket now comes in a Shepherd checkered fabric made from an Italian wool blend material, and bonded for extra warmth, a perfect combination layered with the reversible Quilted Gilet and the Everyday Trouser.
Overshirt’s will be a staple this season and Percival has a classic that will last. Re-launched it in a bold Orange fabrication, perfect for layering or wearing as a single jacket the brands classic overshirt fabric has again been sourced from Italy, but the jackets are produced locally in London. Essential layering with their new Quilted Gilet that we mentioned before.
The Percival then has the ultimate combination of Italian materials meets London production. Thats a win win for us. Check out the lookbook shots below and head over to the brands website for the full collection. Percivalclo.com