Klättermusen has released an advert that might throw some of you slightly.

Iving 2.0 is an extremely warm 750+ fill power down jacket that is designed for extreme weather expeditions and fitted for arctic utility. First introduced in 1989, the Iving 2.0 includes innovative sustainable fabrics and construction details. The jacket is 100% waterproof with taped seams and has a box wall construction that reduces cold spots. The down-filled hood is 3D adjustable to ensure that it follows the movements of your head, equipped with Windwisor. The front zipper is fully thermally sealed. Reinforced sleeves, two zippered chest pockets and two big hand pockets covered with a padded lid. The Iving 2.0 Jacket provides superior thermal performance for your next expedition. Simon Stenborg, Creative Manager at Klättermusen says ‘This jacket might not be for you’ doesn’t mean that you can’t wear it. It rather refers to if you really need it. We know that this jacket is not for everyone. Therefore, we wanted to put it in the most contrasting situations where you most likely would not need it. Outside of short-lived fashion trends, Instagram, and hype. The Iving 2.0 is a jacket made for the toughest scenarios. It is made to endure arctic expeditions, winter rescue missions or other situations in extreme weather conditions. It is made for real life. Watch the full advert above. Iving 2.0, £1000, Available lattermusen.com