The ongoing battle between traditional watchmakers and the likes of Apple and Garmin in the digital space is very much in full swing. The traditional side of the watch business is still seeing younger generations leaning towards the likes of the iWatch & Garmins Athlete series over more traditional brands and analogue timepieces. Daniel Wellington then has decided that if they can’t beat them, why not join them? And in a smart decision by the once-popular brand, DW has created a line of luxury cases for the iWatch. Each case is crafted with stainless steel and is available in brushed silver, brushed gold and black with 40mm & 44mm case options. Featuring a seamless transition between the smartwatch, case and a high-grade synthetic rubber watch strap, the strap is compatible with Apple Watch series 6, 5, 4 and the Apple Watch SE. £189.00, Available Danielwellington.com