EA’s Fifa To Change Its Name

EA has announced that the FIFA series will officially change its name to EA Sports FC after this year’s FIFA 23, ending what will be an almost three-decade partnership with football’s governing body. Announced in a blog post, EA Sports said the name change would take place after the next FIFA game, with more information coming about the first EA Sports FC in July 2023. “This new independent platform will bring fresh opportunity – to innovate, create and evolve,” reads a message from Group GM of EA Sports, Cam Weber. Weber made clear that despite dropping the name license, EA Sports FC will keep FIFA’s league, club and player licenses, including “19,000+ players, 700+ teams, 100+ stadiums and 30 leagues”. EA included a number of messages of support for the move from the English Premier League, LaLiga, Bundesliga, European football organization UEFA, and more. FIFA itself has not released a statement at the time of writing. Speaking to the BBC, EA Sports vice president David Jackson explained what wouldn’t be in EA Sports FC: “In terms of things that they’ll miss, players will notice only two things: The name and a World Cup piece of content every four years. Outside of that, very little will change about the things they know, and love about the current FIFA products.” EA had previously said it was exploring the idea of renaming the series and went on to trademark the EA Sports FC name, but this is the first time it’s been officially confirmed. Previous reports have suggested that FIFA wants to charge EA $1 billion every four years to use the name. More to follow. Ea.com


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