Duke + Dexter SS22 Campaign TIME + PLACE

This season, Duke + Dexter want to take you away. Not literally of course, or to a specific place, but to a time, where the sun is shining, the days are long, and the company couldn’t be any better. Their SS22 collection is inspired quite simply by leisure, that thing that none of us seems to feel we have enough of again since the end of COVID. The greenery of an old school country club, the wild aesthetic of the 80’s + 90’s and a sense of freedom that only comes from playing your summer soundtrack with windows down and the wind blowing through your hair. This shoot really reflects the brands time in California as a team rather than a polished campaign full of pictures of good-looking models, it’s a series featuring our designers, photographers, friends of the brand and even some of Holmby Park Lawn Bowling Club’s seasoned professionals, all doing what they do best and genuinely enjoying the whole process along the way.  Time + Place is a concept built to forget the days of flawless models and faceless brands – it’s about showing you the reality of the Duke + Dexter brand, the people behind it and what it means to them: special moments with great people. The campaign seems to round up what the brand is all about – deeply passionate and talented people, who are out to push for change in an industry that’s increasingly shifting towards something we all hate: fast fashion. The team do it with conviction; creating styles and stories that exist for a reason. It’s this purposeful drive and desire to always be better that makes us who we are. Check out the imagery from the shoot below. Visit Dukeanddexter.com For The Full Collection


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