Klättermusen Celebrates Ansur, A Natural Choice

Klättermusen’s latest campaign, ‘A Natural Choice’ celebrates the Ansur series made out of 100% organic Katla cotton. The cotton is subjected to pressure and heat to resemble geological compaction, which results in a fabric that is windproof, water repellant and highly breathable. By adding rip-stop to the fabric the strength is greatly enhanced and makes it able to withstand significant loads. Klättermusen is already considered one of the leading outdoors brands in the world and the new Ansur series certainly adds another notch to their bedpost. Watch the campaign video below, See the full line Klattermusen.com

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