Berghaus Dean Street Collection

Berghaus has launched its new venture ‘Dean Street Discovers’, a brand-new platform championing emerging talent from the British music scene. Placing five young musicians at the forefront of the campaign entitled ‘Start Somewhere’, the brand says this is a celebration of the bold steps taken by young talent when carving a path for themselves in their genre. Through the lens of soul singer Lyamah, three-piece ‘tropical indie’ band Cassia and R&B talent SIPHO., the first instalment of Dean Street Discovers explores each musician’s relationship between themselves, their music and the inspiration to be gained from getting outdoors. While Berghaus started life in the mountains in 1966, the brand swiftly made its name on the streets amongst the revolutionary subcultures of the eighties and nineties, becoming a mainstay of Britpop kids, ravers and Acid House fans. And so, hailing humbly from Newcastle’s Dean Street, the eponymous Dean Street range and now the brand’s Discovers platform sees Berghaus spotlight rising artists at the start of their stories, at the same time as delving into its own origins to create a collection woven with nostalgia and refreshed for a new generation. Comprising two distinctive colour stories and an eclectic mix of bold Aztec prints, colour blocking and tie dye – the collection itself pays homage to the early cult pieces that shaped Berghaus. Atop of that refreshed colourways include bright pops of fuchsia, coral, and teal contrasted by the more earthy and natural tones of brick red, olive green and navy. The Wind Shirt 90, which was at the core of Acid House culture, has been modernised with new colour ways on matching trousers and shorts to create a head-to-toe look. The instantly packable, lightweight, and the wind-resistant fabric is a nod to rave culture whilst continuing to evolve with current fashion trends. See the full collection at Berghaus.com

idlesocietyco

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