In the early days of photography, it could take hours or even days between the moment of capturing an image and actually viewing the result. Since their creation in 1947, instant cameras have offered a new photography experience, which gained cult status, especially in the 70s and 80s. Decades ago, the instantly printed photo symbolized acceleration, whereas it now represents a moment of caution and relief to contrast today’s fast-paced world. It’s no wonder that the fascination with instant photography is thriving once again, and now, with the Leica SOFORT 2, Leica Camera is introducing the second generation of their instant camera. This hybrid camera seamlessly combines fleeting digital moments with the enduring analog world. The SOFORT 2’s new features primarily include the option to permanently save digital images and choose the best shots before printing them. This includes all photos on your smartphone and those taken with other Leica cameras, which are already stored in the gallery of the seamlessly connected Leica FOTOS App and can be transferred to the camera to be printed as instant photos. Simply pull the manual printing lever on the camera, and seconds later, you’ll have the print on Instax Mini format photo paper in your hands on Leica’s exclusive photo paper with a warm-white or golden frame. The modern, minimalist, and elegant design of the SOFORT 2 is a testament to the expertise of the company in industrial design and knowing what its customers want. The Leica brand experience continues consistently with the handling of the SOFORT 2, as its user-friendly menu structure and button layout align with those of other digital Leica cameras. The Leica SOFORT 2 is available in black, red, and white. Available 9th November 2023, £350.00, Available Leica-camera.com