Business, Fashion, Footwear, Sportswear, Uncategorized

Puma & JD Sports Come Across As ‘Desperate and Disconnected’ With ‘House Of Hustle’

With knife crime in London currently at a critical point, Puma has come under fire for a party it held last week that critics say “glamorised” council estate drug dealing. Puma partnered with JD Sports and marketing agency Urban Nerds, to host a party named ‘House Of Hustle’ in an abandoned Soho townhouse last Thursday (April 5), the […]

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Fashion, How To, Menswear

How To: Wear A Hoodie Like A Grown-Up

That’s right,  you are not dreaming. The hoodie – of skate-park, shopping-mall and looking-for-trouble fame – is one of the latest sportswear items to have received the big-fashion push. But what hasn’t been updated is our knowledge of how to wear it (and, you know, not look like you’ve simply been raiding your teenage nephew’s closet). But here’s the how-to for adults. Off-Duty […]

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Fashion, Menswear

WOODWOOD SS18 Drop

The Wood Wood Spring Summer ’18 mid season drop follows up on print stories from the main collection and consists of classic tees, hoodies and bucket hats. See more WoodWood.com

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Fashion, Fitness, Footwear, Uncategorized

Running Makes The World Go Round

Nike releases a new film “Running Makes the World Go ’Round,” to celebrate the release of the new running sneaker the Epic React  which contemplates an age-old question: What would happen if the world stopped spinning? Nike has enlisted the help of from basketball legend Kobe Bryant and Giannis Antetokoumpo to help answer the question. See the video […]

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Design, Fashion, Fitness, Footwear, Sportswear

Adidas Futurecraft 4D in All-White

The all-white Futurecraft 4D is the latest chapter in Adidas’s ongoing and ultra-limited Futurecraft project. The latest colourway, which was available at Adidas’ 747 Warehouse St. event during NBA All-Star Weekend, follows the black/green iteration that debuted last year, then dropped in New York City last month. The Futurecraft initiative kicked off in late 2015 with a 3D-printed midsole that showed the idea of tailoring a […]

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Fashion, Menswear

Napapijri ‘Out Of Nowhere’ SS18

Napapijri’s Spring Summer 18 campaign ‘Out of Nowhere’ is in a space of its own. Developed by London based creative agency Virtue and was shot in the barren, otherworldly landscape of the Sierra Nevada desert in South East Spain by the photographer Alex de Mora and styled by Jordan Dean Schneider. The campaign plays with […]

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Fashion, Footwear, Sportswear

What Do You Buy MJ For This Birthday? Ask Tinker

What do you give a man like Michael Jordan for his birthday? A man worth a reported $1.6 billion and with enough contacts in the industry to get his hands on pretty much anything? Well, the GOAT basketball legend celebrated his 55th birthday this weekend, and it seems his friend and legendary sneaker designer Tinker […]

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Fashion, Menswear

AG Denim Launch SS18 Campaign

AG continues to be the premium denim brand on point with this season’s campaign that aims to celebrate and highlight the brand’s unique DNA. Taking a more artistically inclined approach to the campaign’s direction utilizes elements of AG’s factory in South Gate, California combining a surreal and transient aesthetic, yet grounded in its industrial backdrop. […]

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Fashion, Menswear

The Best Accessories From MR PORTER This Valentines Day.

Valentines Day is almost here. That means you’ll either be looking for something you want to be given or something you’ll hope brings some joy to a loved one. Because most bigger purchases are reserved for Black Friday or the holiday season, we’ve turned our attention to the best accessories available at MR PORTER. Peep the […]

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Cars, Fashion, Fitness, Footwear, Lifestyle, Tech

What We Want This Week

  Oakley Harmony Fade Goggles With Ski season here you’re going to need some killer goggles, Oakley has the best looking by far with their offering the Oakley Harmony Fade. All pieces in this unique collection are united by their colour scheme inspired by Oakley PrizmTM lens technology. From £160.00, Available Oakley.com     Saint Laurent Jump […]

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Fashion, Menswear

Uniqlo U’s Affordable SS18 Collection

Some of Uniqlo U’s SS18 offerings are now available to purchase online and in select stores. If you cast your mind back to last year, the collection was hotly received when first teased. The comprehensive range features a selection of elevated basics, including T-shirts and dress shirts, pants and footwear. Designed by Christophe Lemaire, the new capsule utilizes colour […]

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Fashion, Menswear

Lightweight Jackets For SS18 From Barbour

Summer is coming, but with the great British weather as it is who knows what’s going to happen. That’s why the staple jacket of any man’s wardrobe Barbour have created a line of jackets with a new special blend of waxes and oils. Barbour’s Lightweight 4oz waxed garments provide a high level of protection from wind […]

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Design, Fashion, Menswear

Five Key London Fashion Week: MENS Trends

Written By: Joanne Mulcare, Fashion Assistant Last weekend the biannual event of London Fashion Weeks Mens took place with an impressive 50 shows and presentations happening at various locations across the city. Aside from an appearance from David Beckham to support his Kent & Curwen label, the four day event lacked the usual array of […]

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