Fitness, Lifestyle, Menswear, Sportswear

Nike X Giannis Antetokounmpo Coming to America Collection

Giannis Antetokounmpo’s favorite film, “Coming to America” (he called it “The Prince”), is the basis for the reigning MVP’s first themed apparel and footwear collection. An official collaboration with Paramount Pictures, the Air Zoom Freak 1, along with a complementary T-shirt and cap, are embellished with animal print and rich gold accents to mimic the royal garb worn […]

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Active Lifestyle, Fitness, Footwear

New Balance Fresh Foam Zante Pursuit

Brand: New Balance Model:  Fresh Foam Zante Pursuit Running Shoe Key Features: New Balance Fresh Foam innovative midsole created from a single piece of foam that provides a plush, more natural ride, Tight fitting synthetic/mesh upper Hypoknit, Translucent rubber sole, tongue gusset. Ride Comfort: 8/10 Best For: Daily Running, Sprinting, Half Marathon Distances Best On: Roads, […]

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Fitness, Footwear

Under Armour HOVR APEX Training Shoe

Brand: Under Amour Model:  HOVR APEX Key Features: UA HOVR proprietary cushioning platform, UA TriBase technology outsole to maximise ground control and foot flexibility Release Date: 15th July 2019 Price: £120.00 Buy: Notes: The UA HOVR proprietary cushioning platform changed the game for running shoes last year, we tested out the HOVR Phantom and loved it. Since then, the […]

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Active Lifestyle, Fitness


FIBO, the world’s largest fitness trade show in Cologne, Germany, Under Armour launched UA RUSH. The new line of workout gear was created with mineral-infused fabrics designed to reflect energy and improve performance. During the launch, 33 of the highest performing fitness influencers from the UK, France, Germany and Russia were introduced to UA RUSH and put it to the test […]

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Active Lifestyle, Design, Fashion, Fitness, Footwear

Fathers Day Gift Guide

Bjorn Borg BO Crew Sweatshirt £40.00, Available: G-Shock GRAVITYMASTER – CARBON Watch £750.00, Available: Columbia OutDry Ex Reign Jacket £155.00, Available: Theragun Liv, Deep Muscle Treatment £275.00, Available: Bjorn Borg Signature Track Jacket £75.00, Available: VEJA V10 Sneakers £149.00, Available: Audioengine A2+ Desktop Speakers £269.00, Available: Skechers GoRun 7’s

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Active Lifestyle, Design, Fashion, Fitness, Lifestyle, Menswear, sports

What We Want This Week

CHOMP 100% Grass-Fed Beef Jerky Who doesn’t love a healthy snack? Let us introduce you to CHOMPS, a paleo-friendly, 100% grass-fed non-GMO beef, turkey and venison snacks. They’ve got 0 added sugar and are suitable for those of you on gluten-free diets. No MSG, no nitrates and absolutely no added artificial preservatives. Pretty good? We […]

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Fitness, Lifestyle, Travel

Summer Travel Wellness Hacks

With summer fast approaching many of us are now looking forward to our 2 week holiday in some far flung corner of the world. Cocktails, long naps on the beach and lots of lazing around. But how do you cope with long haul travel? And what happens if you actually fancy doing a minimal workout […]

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Active Lifestyle, Fitness, Lifestyle

Oakley, See It In PRIZM

Oakley has launched a new multi-channel global campaign, SEE IT IN PRIZM. The campaign features stories of obsession, passion and vision from the brand’s global community of athletes among them superstar New York Yankees outfielder Aaron Judge, NFL star quarterback and 2018 MVP Patrick Mahomes II, seven time MotoGP World Champion Valentino Rossi to name a few. Oakley’s […]

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Active Lifestyle, Fashion, Fitness, Lifestyle

What We Want ‘Sleep’

Under Armour X TB12 Recovery Sleepwear How advanced can sleepwear be? Thats the question Under Armour designers asked themselves when it came to create this range with six time SuperBowl Champion Tom Brady. In collaboration with Tom’s TB12 brand and combining UA’s new Rush technology, the pattern inside the fabric returns infrared energy to your […]

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Fitness, Lifestyle

Under Armour X Turf Games 2019 Announced

Under Armour have announced a partnership with leading functional fitness competition Turf Games. The deal will see Turf Games Summer Festival rebranded as the Under Armour Turf Games 2019. The fitness brand will also serve as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier to all event staff. “Under […]

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Active Lifestyle, Fashion, Fitness, Menswear

Under Armour RUSH Collection

Let us start by saying, this maybe some of the best technology we’ve ever used. Normally when a brand says “we’ve incorporated X mineral and Y ‘industry first’ fabric/weave” we normally switch off. Lets face it, how much can you really do with athletic wear? Does it really help me in anyway shape or form […]

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Fitness, Lifestyle, Menswear

What We Want This Week

Adidas UltraBoost 19 The latest addition to the Adidas hero that is the UltraBoost. These high-performance neutral running sneaker deliver unrivalled comfort and energy return thanks to Adidas Boost technology in the sole. The lightweight and propulsive sneaker have a seamless knit upper that’s engineered with motion weave technology to provide stretch while also holding […]

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Design, Fitness, Tech

Under Armour HOVR Infinite Running Shoe

Brand: UNDER ARMOUR Model:  HOVR Infinite Key Pieces: Full-length HOVR midsole –  extending from heel to forefoot, “cage and core” system provides the ultimate solution in cushioning, energy return and smooth transition. Outsole – built with a pure blend of blown rubber and a textured traction pattern, providing enhanced grip and an added layer of cushionUpper construction […]

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Active Lifestyle, Fashion, Fitness, Menswear, Tech

Christmas Gifts Worth Receiving

The Travel Bag: Maison Kitsune X Eastpak Cabin Bag  A must have for any fashion conscious traveller, the Maison Kitsuné X Eastpak collaboration is a must have. £160.00, Available: The Gym Gear 1.0: Bjorn Borg ‘Borg Tee & August Shorts’  Like to look as good walking into the gym as you would walking into a […]

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Fashion, Fitness, Lifestyle, Menswear

Five Things We Want This Week

Stolt Alpha Backpack Do you find yourself carrying a gym bag and briefcase to work every day just so you can hit the gym before work or go for a run on your lunch? Well fear not, Stolt an active lifestyle brand with Nordic roots is here to change the game with their multifunctional backpack designed […]

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Fitness, Footwear, Sportswear

NIKE Announces The New Look Pegasus 35 Running Shoe..And It’s A Beauty

    Brand: NIKE Model: Air Pegasus 35 Key Features:  Notched tongue for easy on/off, bevelled heel helps with touchdown, midsole is still a mix of Nike Zoom Air and Cushlon foam, the collar is directed away from the Achilles for added comfort, a design shift that came from Farah’s insights. Release Date: Friday 1st June 2018 Price: TBC Available: Notes: In 1983 […]

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