Active Lifestyle, Fitness, Lifestyle

Oakley, See It In PRIZM

Oakley has launched a new multi-channel global campaign, SEE IT IN PRIZM. The campaign features stories of obsession, passion and vision from the brand’s global community of athletes among them superstar New York Yankees outfielder Aaron Judge, NFL star quarterback and 2018 MVP Patrick Mahomes II, seven time MotoGP World Champion Valentino Rossi to name a few. Oakley’s […]

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Active Lifestyle, Fashion, Fitness, Lifestyle

What We Want ‘Sleep’

Under Armour X TB12 Recovery Sleepwear How advanced can sleepwear be? Thats the question Under Armour designers asked themselves when it came to create this range with six time SuperBowl Champion Tom Brady. In collaboration with Tom’s TB12 brand and combining UA’s new Rush technology, the pattern inside the fabric returns infrared energy to your […]

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Fitness, Lifestyle

Under Armour X Turf Games 2019 Announced

Under Armour have announced a partnership with leading functional fitness competition Turf Games. The deal will see Turf Games Summer Festival rebranded as the Under Armour Turf Games 2019. The fitness brand will also serve as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier to all event staff. “Under […]

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Active Lifestyle, Fashion, Fitness, Menswear

Under Armour RUSH Collection

Let us start by saying, this maybe some of the best technology we’ve ever used. Normally when a brand says “we’ve incorporated X mineral and Y ‘industry first’ fabric/weave” we normally switch off. Lets face it, how much can you really do with athletic wear? Does it really help me in anyway shape or form […]

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Fitness, Lifestyle, Menswear

What We Want This Week

Adidas UltraBoost 19 The latest addition to the Adidas hero that is the UltraBoost. These high-performance neutral running sneaker deliver unrivalled comfort and energy return thanks to Adidas Boost technology in the sole. The lightweight and propulsive sneaker have a seamless knit upper that’s engineered with motion weave technology to provide stretch while also holding […]

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Design, Fitness, Tech

Under Armour HOVR Infinite Running Shoe

Brand: UNDER ARMOUR Model:  HOVR Infinite Key Pieces: Full-length HOVR midsole –  extending from heel to forefoot, “cage and core” system provides the ultimate solution in cushioning, energy return and smooth transition. Outsole – built with a pure blend of blown rubber and a textured traction pattern, providing enhanced grip and an added layer of cushionUpper construction […]

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Active Lifestyle, Fashion, Fitness, Menswear, Tech

Christmas Gifts Worth Receiving

The Travel Bag: Maison Kitsune X Eastpak Cabin Bag  A must have for any fashion conscious traveller, the Maison Kitsuné X Eastpak collaboration is a must have. £160.00, Available: eastpak.com The Gym Gear 1.0: Bjorn Borg ‘Borg Tee & August Shorts’  Like to look as good walking into the gym as you would walking into a […]

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Fashion, Fitness, Lifestyle, Menswear

Five Things We Want This Week

Stolt Alpha Backpack Do you find yourself carrying a gym bag and briefcase to work every day just so you can hit the gym before work or go for a run on your lunch? Well fear not, Stolt an active lifestyle brand with Nordic roots is here to change the game with their multifunctional backpack designed […]

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Fitness, Footwear, Sportswear

NIKE Announces The New Look Pegasus 35 Running Shoe..And It’s A Beauty

    Brand: NIKE Model: Air Pegasus 35 Key Features:  Notched tongue for easy on/off, bevelled heel helps with touchdown, midsole is still a mix of Nike Zoom Air and Cushlon foam, the collar is directed away from the Achilles for added comfort, a design shift that came from Farah’s insights. Release Date: Friday 1st June 2018 Price: TBC Available: Nike.com Notes: In 1983 […]

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Fashion, Fitness, Footwear, Uncategorized

Running Makes The World Go Round

Nike releases a new film “Running Makes the World Go ’Round,” to celebrate the release of the new running sneaker the Epic React  which contemplates an age-old question: What would happen if the world stopped spinning? Nike has enlisted the help of from basketball legend Kobe Bryant and Giannis Antetokoumpo to help answer the question. See the video […]

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Design, Fashion, Fitness, Footwear, Sportswear

Adidas Futurecraft 4D in All-White

The all-white Futurecraft 4D is the latest chapter in Adidas’s ongoing and ultra-limited Futurecraft project. The latest colourway, which was available at Adidas’ 747 Warehouse St. event during NBA All-Star Weekend, follows the black/green iteration that debuted last year, then dropped in New York City last month. The Futurecraft initiative kicked off in late 2015 with a 3D-printed midsole that showed the idea of tailoring a […]

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Active Lifestyle, Fitness, Footwear

Special Edition Nike Metcon 4 Drops Today

Brand: NIKE Model: Special Edition Metcon 4 Key Features:  Allover-rubber tri-star design outsole, Underfoot cushioning for high-impact movements comes from a drop-in midsole, haptic technology on the upper for increased durability, Release Date: 14/02/2018 Price: £114.95 Available: Nike.com  Notes: By now the Nike Metcon has sealed its place at the go-to training shoe for functional fitness fanatics. This special-edition Nike Metcon 4 is […]

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Fitness

How To Train For A Marathon

The great suburban Everest” is how London Marathon co-founder Chris Brasher eloquently captured the lure of the race. A benchmark, bucket-list feat of endurance, yet accessible and achievable for anyone ready to hatch a grand plan over a drink or two and knuckle down to some training once the morning-after haze has lifted. As a glance at social media or an […]

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