Active Lifestyle, Menswear, sports, Sportswear

Bjorn Borg, Chasing Exerhighs

What happens when we exercise? Well in short… Exercise improves oxygen flow to the brain, as well as increasing muscle size and definition through weight training.  Essentially, when you start exercising, you release feel-good endorphins that make you feel better about yourself and your surroundings. It’s like a high, without the illegal drugs. The effects of […]

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Fashion, Menswear, Sportswear

Penfield Sportswear AW18 Collection

Penfield has launched their new Penfield Sportswear collection for AW18, created upon the success of last season’s Bear Pack capsule. Penfield Sportswear is a more focused, youthful collection which is built of 21 trend-inspired pieces, distinguished by the brand’s popular archive Bear logo. The new collection features slimmer silhouettes, bold colourways and designs that truly […]

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Footwear, Sportswear

Under Armour Release 90’s Inspired Forge 96

Brand: Under Armour Model:  Forge 96 Key Pieces:  90’s-inspired design, modern materials; featuring a reflective framework outfitted with premium leathers, soft suedes, and panels of technical mesh for strategic ventilation. Release Date: August 31st Worldwide Price: £100.00 Buy:  Underarmour.com Notes: “The UA Forge 96 represents Under Armour’s beginnings; a story of family, hustle and leadership. You can find these […]

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Business, sports, Sportswear

Time For Change, Federer Swaps Out Nike For Uniqlo

Wimbledon’s number one seed Roger Federer has announced a new partnership with Japanese clothing company, Uniqlo, ending his association with Nike, which he first signed with in 1994. The new deal was confirmed on the first day of Wimbledon when the SW19 favourite arrived for his opening match wearing the new brand’s kit. However Uniqlo […]

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sports, Sportswear, Uncategorized

Under Armour, Magnetico Premiere & Young Star Make Their Biggest Football Debuts

    Brand: UNDER ARMOUR Model: Magnetico Premiere Key Features:  ¾-length UA FormTrue technology upper flexes under pressure for stability at high speeds, Combination of bladed & round, conical studs for optimum traction, Soft, microfibre synthetic material wraps around the ankle for extra stability & locked-in support Release Date: Available Now Price: £115.00 Available: Underarmour.com Notes: Ahead of the Champions League Final on Saturday night and […]

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Fashion, Sportswear

Highsnobiety’s Behind The Logo

  Behind the Logo is an original recurring series from Highsnobiety, exploring the history, design, and evolution of the biggest trademarks in the industry. This episode delves into the iconic Nike Swoosh and how it became the instantly recognizable logo it is today. Often referred to as the Nike tick, Nike check, and other nicknames, the […]

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Fitness, Footwear, Sportswear

NIKE Announces The New Look Pegasus 35 Running Shoe..And It’s A Beauty

    Brand: NIKE Model: Air Pegasus 35 Key Features:  Notched tongue for easy on/off, bevelled heel helps with touchdown, midsole is still a mix of Nike Zoom Air and Cushlon foam, the collar is directed away from the Achilles for added comfort, a design shift that came from Farah’s insights. Release Date: Friday 1st June 2018 Price: TBC Available: Nike.com Notes: In 1983 […]

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Sportswear

Under Armour & The Rock Show Us WILL FINDS A WAY

Under Armour has launched its newest motivationally driven campaign – Will Finds a Way – which celebrates the hardest worker in the room and leading the charge is literally the hardest working man EVER, Dwayne “The Rock” Johnson. The Rock takes the audience on a heart-pounding journey through eight featured athletes’ stories, giving them a glimpse of what they’ve had to overcome using their pure strength […]

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Business, Fashion, Footwear, Sportswear, Uncategorized

Puma & JD Sports Come Across As ‘Desperate and Disconnected’ With ‘House Of Hustle’

With knife crime in London currently at a critical point, Puma has come under fire for a party it held last week that critics say “glamorised” council estate drug dealing. Puma partnered with JD Sports and marketing agency Urban Nerds, to host a party named ‘House Of Hustle’ in an abandoned Soho townhouse last Thursday (April 5), the […]

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Menswear, Sportswear

CHAMPION By WOOD WOOD Is A Monochrome Masterpiece

In an on-going collaboration between the two brands, Danish streetwear brand Wood Wood and the iconic Champion have created a beautiful collection of monochrome essentials. And it’s a monochrome masterpiece, perfect for Spring Summer 18. The Spring / Summer 2018 collection from Champion by Wood Wood is built on the authentic collegiate sportswear styles and products that Champion […]

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Design, Fashion, Fitness, Footwear, Sportswear

Adidas Futurecraft 4D in All-White

The all-white Futurecraft 4D is the latest chapter in Adidas’s ongoing and ultra-limited Futurecraft project. The latest colourway, which was available at Adidas’ 747 Warehouse St. event during NBA All-Star Weekend, follows the black/green iteration that debuted last year, then dropped in New York City last month. The Futurecraft initiative kicked off in late 2015 with a 3D-printed midsole that showed the idea of tailoring a […]

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Fashion, Footwear, Sportswear

What Do You Buy MJ For This Birthday? Ask Tinker

What do you give a man like Michael Jordan for his birthday? A man worth a reported $1.6 billion and with enough contacts in the industry to get his hands on pretty much anything? Well, the GOAT basketball legend celebrated his 55th birthday this weekend, and it seems his friend and legendary sneaker designer Tinker […]

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Fitness, sports, Sportswear

Tom Vs Time, Tom Bradys New Documentary

Released on Thursday 25th Jan, Tom vs Time is a look and the one and only Tom Brady, Patriots quarterback and overall greatest quarterback of all time in the NFL. The documentary brought to you by Facebook Watch. The 6 part documentary takes a look at Tom Brady’s battle with time as enters his 18th season […]

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Design, Fitness, Footwear, Sportswear, Tech

Nike Releases It’s Biggest Running Innovation To Date

    Brand: Nike Model: EPIC REACT Flyknit  Features: Soft and responsive ride with new Nike React proprietary foam innovation/design, 11 percent softer, offers 10 percent greater energy return than its predecessor the Lunar Epic 2, Sculpted Toe and arch one-piece Nike Flyknit bootie. Release Date: February 22nd 2018 Price: £130.00 Buy: Select retailers and Nike.com Runners asked for one shoe that could do […]

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