Sportswear, Wellness

A Modern Day Necessity

Now that the world finds itself looking towards a post-lockdown way of life, health masks are becoming the next big trend for consumers to get their hands on. With the virus still very much live and well and no vaccine yet to be discovered governments worldwide are asking its citizens to don a mask to […]

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Design, Footwear, Gear, sports, Sportswear, Wellness

ON Running Cloud X

Brand: ON Running Model:  Cloud X   Key Features: Performance engineered mesh upper provides structure and breathability • Shaft reinforcement to support your foot • Seamless tongue, dual density sockliner and adaptive first-layer sock for comfort • CloudTec sole made for explosive movement in all directions • Zero-Gravity foam keeps weight to an absolute minimum for maximum […]

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Active Lifestyle, Fitness, Footwear, sports, Sportswear

Allbirds Tree Dasher

Brand: Allbirds Model:  Tree Dasher Running Shoe Key Features: Unique one-piece upper made from FSC® Certified eucalyptus trees – Dual-density SweetFoam™ midsole is made with sugarcane and is the world’s first carbon negative green EVA – Allbird signature ZQ Merino wool heel lining – Flared heel to provide more stability and pronation control in the ride. […]

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Business, Investment, sports, Sportswear

The Business Of Being Michael Jordan

With the launch of the much anticipated ten-part documentary series The Last Dance, which follows Michael Jordan’s final Bulls season his “Airness” has been hitting headlines across the globe as he once did in the prime of his career. Watching the series got us thinking about what it really means to be in the business of […]

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sports, Sportswear

Michael Jordans ‘The Last Dance’ Scores Big

The premiere of the Chicago Bulls documentary series The Last Dance scored a record viewership for ESPN, with The Action Network reporting a whopping average of 6.1 million viewers. The documentary’s first and second episode both debuted on ESPN and ESPN2, the opening episode tallying a total of 6.3 million viewers and the latter with 5.8 million viewers. To put things in […]

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Active Lifestyle, Fashion, Fitness, Sportswear

Helly Hansen Debut 50+ UPF Solen Activewear

Summer 2020 sees Helly Hansen introduce a new addition to its activewear range by combining its most effective, high-performance active fabric, LIFA Active, with its S.Café hoodie, which will debut alongside a full collection of activewear promising all-day comfort and 50+ UPF sun protection. The S.Café is the infusion of recycled coffee grounds during the fibre creation […]

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Active Lifestyle, Fashion, Fitness, Sportswear

2020: The Only Fitness Gear You Need

Canterbury England Rugby Vapodri Tracksuit Cold weather? No excuses. This Canterbury England ThermoReg Quarter Zip Top and Vapodri tracksuit bottoms will keep you warm with ease. The tracksuit has been engineered to keep you feeling warm and comfortable when training in cold conditions thanks to the ThermoReg technology. The top has two zipped pockets which […]

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Active Lifestyle, Business, Design, Fashion, Footwear, Sportswear

The Controversy Behind Nike’s Vaporfly Running Shoe, Explained.

Nike’s Vaporfly shoes have become a popular choice for both elite and amateur runners. But the shoes may soon be banned in professional competitions if World Athletics, the world governing body of track and field, decides they offer an unfair advantage. Both independent and Nike-sponsored studies have revealed that the shoe of choice for marathon world […]

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Active Lifestyle, Design, Fashion, Gear, Sportswear, Tech

What We Want This Week

Orignal Penguin Fleece Hoodie Theres no other more essential staple in a mans wardrobe than a well made, well fitted hoodie sweater and we’re happy to say Original Penguin have the newest edition for your collection this season. With its simply design and super-soft fleece lining this will be a go-to every morning. £65.00, Available […]

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Active Lifestyle, Fitness, Sportswear

Joel Kinnaman Is The New Face Of Bjorn Borg

Swedish sports fashion brand Björn Borg has initiated a global partnership together with actor Joel Kinnaman (Suicide Squad, Robocop) starting at in 2020. The long-term collaboration between the Swedish sportswear brand and the Hollywood actor will include campaigns with Joel Kinnaman as the new global face of all product categories. The collaboration aims to inspire more people […]

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Cars, Design, Fashion, Food, Footwear, Reading, Sportswear

What We Want This Week

Oakley ‘Deadbolt’ Sunglasses It’s no secret, Oakley is the leader of a bloated and overloaded eyewear industry, and we’re happy to say they’ve proven, yet again, just why they’re the leader with the new Deadbolt frame. Yes, its a slightly unconventional design, but it’s a progressive take on sunglass design and we love it. Equipped […]

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Business, Design, Fashion, Sportswear

PRADA X Adidas Is Happening

After officially confirming the collaboration, Prada and adidas have unveiled details about the project. In a joint statement the two brands reveal they are joining forces for a long-term collaboration, with the first joint sneaker dropping this December. The first release will include two limited-edition styles for men and women, which will be made in Italy by Prada. The brands […]

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Active Lifestyle, Design, Fitness, Sportswear

Introducing The Under Armour Curry 7

Brand: Under Amour Model:  CURRY 7 Key Features: UA HOVR™ Technology, Micro G® Cushioning, Internal Counter Lining Package, Decoupled Heel  Release Date: November 1st 2019 Price: £120.00 Buy: Underarmour.co.uk Notes: In the latest iteration of the CURRY signature sneaker we see a new colour way and new technology added to the shoe from top to bottom including UA’s Micro […]

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Footwear, Sportswear

Nike Bought Property on Paris’ Champs Elysées for $676 Million

Nike just bought the most expensive building on Paris’ Champs Elysées for a staggering €613 million (approximately $676 million). As reported by Forbes, Nike will open its new European headquarters in Paris’ popular avenue. The sportswear giant has bought the most expensive building on Paris’ Champs Elysées, a record that was previously held by Apple, who dished out €600 million (around […]

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