Swedish sports fashion brand Björn Borg has initiated a global partnership together with actor Joel Kinnaman (Suicide Squad, Robocop) starting at in 2020. The long-term collaboration between the Swedish sportswear brand and the Hollywood actor will include campaigns with Joel Kinnaman as the new global face of all product categories. The collaboration aims to inspire more people […]
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“Finding Christmas gifts for men is an impossible task”… we say what rubbish. But as with every year we all struggle to figure out what we want, the wife or girlfriend is pulling her hair out because she’s struggling to figure out what to buy you or, you, yourself are drawing a blank when it […]
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Oakley ‘Deadbolt’ Sunglasses It’s no secret, Oakley is the leader of a bloated and overloaded eyewear industry, and we’re happy to say they’ve proven, yet again, just why they’re the leader with the new Deadbolt frame. Yes, its a slightly unconventional design, but it’s a progressive take on sunglass design and we love it. Equipped […]
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After officially confirming the collaboration, Prada and adidas have unveiled details about the project. In a joint statement the two brands reveal they are joining forces for a long-term collaboration, with the first joint sneaker dropping this December. The first release will include two limited-edition styles for men and women, which will be made in Italy by Prada. The brands […]
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Brand: Under Amour Model: CURRY 7 Key Features: UA HOVR™ Technology, Micro G® Cushioning, Internal Counter Lining Package, Decoupled Heel Release Date: November 1st 2019 Price: £120.00 Buy: Underarmour.co.uk Notes: In the latest iteration of the CURRY signature sneaker we see a new colour way and new technology added to the shoe from top to bottom including UA’s Micro […]
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As per a report by The Times Nikes Oregon Project has been shutdown in the wake of Alberto Salazar receiving a four-year ban for doping violations. Nike executives initially backed Salazar in supporting his plans for an appeal against the decision that was taken by American arbitrators at the end of last month. But yesterday Nike […]
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Nike just bought the most expensive building on Paris’ Champs Elysées for a staggering €613 million (approximately $676 million). As reported by Forbes, Nike will open its new European headquarters in Paris’ popular avenue. The sportswear giant has bought the most expensive building on Paris’ Champs Elysées, a record that was previously held by Apple, who dished out €600 million (around […]
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Giannis Antetokounmpo’s favorite film, “Coming to America” (he called it “The Prince”), is the basis for the reigning MVP’s first themed apparel and footwear collection. An official collaboration with Paramount Pictures, the Air Zoom Freak 1, along with a complementary T-shirt and cap, are embellished with animal print and rich gold accents to mimic the royal garb worn […]
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With Wimbledon’s finals fast approaching you’d be forgiven for getting swept up in the excitement and energy around the historic event. Many of us will now be taking the courts at our local clubs playing out our own version of Nadal V Federer and guess what, Nike have just the gear to make sure you […]
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Anthony Joshua defends his status as undisputed heavyweight champion of the world against Andy Ruiz Jr, his first fight since September 2018. In preparing to defend his world heavyweight championship belts Under Armour‘s Human Performance Team in the US took champion boxer AJ to the next level. “I’ve never had this much gas in the tank at this point […]
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It’s the epitome of every athlete’s career, the shoe deal. The chance to sign with your favourite sneaker brand to not only get unlimited free sneakers but they’ll actually pay you for it! Well, Joel Embiid is no longer a sneaker free agent. The NBA star has joined the Under Armour brand for the foreseeable […]
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Training, in the gym on the field or on the track. It means something different to everyone, but lays the foundation for excellent performance no matter the sport or fitness goal. Our favourite activewear brand, Under Armour’s DNA is rooted in training and increasing performance for every individual. It’s new global Train campaign, “Will Makes […]
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What happens when we exercise? Well in short… Exercise improves oxygen flow to the brain, as well as increasing muscle size and definition through weight training. Essentially, when you start exercising, you release feel-good endorphins that make you feel better about yourself and your surroundings. It’s like a high, without the illegal drugs. The effects of […]
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Penfield has launched their new Penfield Sportswear collection for AW18, created upon the success of last season’s Bear Pack capsule. Penfield Sportswear is a more focused, youthful collection which is built of 21 trend-inspired pieces, distinguished by the brand’s popular archive Bear logo. The new collection features slimmer silhouettes, bold colourways and designs that truly […]
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Brand: Under Armour Model: Forge 96 Key Pieces: 90’s-inspired design, modern materials; featuring a reflective framework outfitted with premium leathers, soft suedes, and panels of technical mesh for strategic ventilation. Release Date: August 31st Worldwide Price: £100.00 Buy: Underarmour.com Notes: “The UA Forge 96 represents Under Armour’s beginnings; a story of family, hustle and leadership. You can find these […]
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Wimbledon’s number one seed Roger Federer has announced a new partnership with Japanese clothing company, Uniqlo, ending his association with Nike, which he first signed with in 1994. The new deal was confirmed on the first day of Wimbledon when the SW19 favourite arrived for his opening match wearing the new brand’s kit. However Uniqlo […]
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Southhampton FC and their global sports performance partner Under Armour have revealed the teams new home and away kits for the 2018/19 season. The home jersey, of course, features the traditional red and white stripes, offset by a smart black trim outline on both the badge and the jersey sleeve. As for the away jersey, […]
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Brand: UNDER ARMOUR Model: Magnetico Premiere Key Features: ¾-length UA FormTrue technology upper flexes under pressure for stability at high speeds, Combination of bladed & round, conical studs for optimum traction, Soft, microfibre synthetic material wraps around the ankle for extra stability & locked-in support Release Date: Available Now Price: £115.00 Available: Underarmour.com Notes: Ahead of the Champions League Final on Saturday night and […]
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Behind the Logo is an original recurring series from Highsnobiety, exploring the history, design, and evolution of the biggest trademarks in the industry. This episode delves into the iconic Nike Swoosh and how it became the instantly recognizable logo it is today. Often referred to as the Nike tick, Nike check, and other nicknames, the […]
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Brand: NIKE Model: Air Pegasus 35 Key Features: Notched tongue for easy on/off, bevelled heel helps with touchdown, midsole is still a mix of Nike Zoom Air and Cushlon foam, the collar is directed away from the Achilles for added comfort, a design shift that came from Farah’s insights. Release Date: Friday 1st June 2018 Price: TBC Available: Nike.com Notes: In 1983 […]
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