Active Lifestyle, Fitness, Sportswear

Joel Kinnaman Is The New Face Of Bjorn Borg

Swedish sports fashion brand Björn Borg has initiated a global partnership together with actor Joel Kinnaman (Suicide Squad, Robocop) starting at in 2020. The long-term collaboration between the Swedish sportswear brand and the Hollywood actor will include campaigns with Joel Kinnaman as the new global face of all product categories. The collaboration aims to inspire more people […]

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Cars, Design, Fashion, Food, Footwear, Reading, Sportswear

What We Want This Week

Oakley ‘Deadbolt’ Sunglasses It’s no secret, Oakley is the leader of a bloated and overloaded eyewear industry, and we’re happy to say they’ve proven, yet again, just why they’re the leader with the new Deadbolt frame. Yes, its a slightly unconventional design, but it’s a progressive take on sunglass design and we love it. Equipped […]

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Business, Design, Fashion, Sportswear

PRADA X Adidas Is Happening

After officially confirming the collaboration, Prada and adidas have unveiled details about the project. In a joint statement the two brands reveal they are joining forces for a long-term collaboration, with the first joint sneaker dropping this December. The first release will include two limited-edition styles for men and women, which will be made in Italy by Prada. The brands […]

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Active Lifestyle, Design, Fitness, Sportswear

Introducing The Under Armour Curry 7

Brand: Under Amour Model:  CURRY 7 Key Features: UA HOVR™ Technology, Micro G® Cushioning, Internal Counter Lining Package, Decoupled Heel  Release Date: November 1st 2019 Price: £120.00 Buy: Notes: In the latest iteration of the CURRY signature sneaker we see a new colour way and new technology added to the shoe from top to bottom including UA’s Micro […]

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Footwear, Sportswear

Nike Bought Property on Paris’ Champs Elysées for $676 Million

Nike just bought the most expensive building on Paris’ Champs Elysées for a staggering €613 million (approximately $676 million). As reported by Forbes, Nike will open its new European headquarters in Paris’ popular avenue. The sportswear giant has bought the most expensive building on Paris’ Champs Elysées, a record that was previously held by Apple, who dished out €600 million (around […]

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Fitness, Lifestyle, Menswear, Sportswear

Nike X Giannis Antetokounmpo Coming to America Collection

Giannis Antetokounmpo’s favorite film, “Coming to America” (he called it “The Prince”), is the basis for the reigning MVP’s first themed apparel and footwear collection. An official collaboration with Paramount Pictures, the Air Zoom Freak 1, along with a complementary T-shirt and cap, are embellished with animal print and rich gold accents to mimic the royal garb worn […]

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Active Lifestyle, Menswear, sports, Sportswear

Bjorn Borg, Chasing Exerhighs

What happens when we exercise? Well in short… Exercise improves oxygen flow to the brain, as well as increasing muscle size and definition through weight training.  Essentially, when you start exercising, you release feel-good endorphins that make you feel better about yourself and your surroundings. It’s like a high, without the illegal drugs. The effects of […]

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Fashion, Menswear, Sportswear

Penfield Sportswear AW18 Collection

Penfield has launched their new Penfield Sportswear collection for AW18, created upon the success of last season’s Bear Pack capsule. Penfield Sportswear is a more focused, youthful collection which is built of 21 trend-inspired pieces, distinguished by the brand’s popular archive Bear logo. The new collection features slimmer silhouettes, bold colourways and designs that truly […]

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Footwear, Sportswear

Under Armour Release 90’s Inspired Forge 96

Brand: Under Armour Model:  Forge 96 Key Pieces:  90’s-inspired design, modern materials; featuring a reflective framework outfitted with premium leathers, soft suedes, and panels of technical mesh for strategic ventilation. Release Date: August 31st Worldwide Price: £100.00 Buy: Notes: “The UA Forge 96 represents Under Armour’s beginnings; a story of family, hustle and leadership. You can find these […]

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Business, sports, Sportswear

Time For Change, Federer Swaps Out Nike For Uniqlo

Wimbledon’s number one seed Roger Federer has announced a new partnership with Japanese clothing company, Uniqlo, ending his association with Nike, which he first signed with in 1994. The new deal was confirmed on the first day of Wimbledon when the SW19 favourite arrived for his opening match wearing the new brand’s kit. However Uniqlo […]

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sports, Sportswear, Uncategorized

Under Armour, Magnetico Premiere & Young Star Make Their Biggest Football Debuts

    Brand: UNDER ARMOUR Model: Magnetico Premiere Key Features:  ¾-length UA FormTrue technology upper flexes under pressure for stability at high speeds, Combination of bladed & round, conical studs for optimum traction, Soft, microfibre synthetic material wraps around the ankle for extra stability & locked-in support Release Date: Available Now Price: £115.00 Available: Notes: Ahead of the Champions League Final on Saturday night and […]

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Fashion, Sportswear

Highsnobiety’s Behind The Logo

  Behind the Logo is an original recurring series from Highsnobiety, exploring the history, design, and evolution of the biggest trademarks in the industry. This episode delves into the iconic Nike Swoosh and how it became the instantly recognizable logo it is today. Often referred to as the Nike tick, Nike check, and other nicknames, the […]

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Fitness, Footwear, Sportswear

NIKE Announces The New Look Pegasus 35 Running Shoe..And It’s A Beauty

    Brand: NIKE Model: Air Pegasus 35 Key Features:  Notched tongue for easy on/off, bevelled heel helps with touchdown, midsole is still a mix of Nike Zoom Air and Cushlon foam, the collar is directed away from the Achilles for added comfort, a design shift that came from Farah’s insights. Release Date: Friday 1st June 2018 Price: TBC Available: Notes: In 1983 […]

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