We were invited to the launch of Under Armours HOVR range, quite possibly the best performance sneaker release by the brand to date, and we were lucky enough to take the opportunity to talk with Dave Dombrow, Under Armours Chief Design Officer and the man behind the new range and its innovative HOVR design. As […]
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Released on Thursday 25th Jan, Tom vs Time is a look and the one and only Tom Brady, Patriots quarterback and overall greatest quarterback of all time in the NFL. The documentary brought to you by Facebook Watch. The 6 part documentary takes a look at Tom Brady’s battle with time as enters his 18th season […]
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Brand: Nike Model: EPIC REACT Flyknit Features: Soft and responsive ride with new Nike React proprietary foam innovation/design, 11 percent softer, offers 10 percent greater energy return than its predecessor the Lunar Epic 2, Sculpted Toe and arch one-piece Nike Flyknit bootie. Release Date: February 22nd 2018 Price: £130.00 Buy: Select retailers and Nike.com Runners asked for one shoe that could do […]
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Brand: Nike Model: Zoom Mariah Flyknit Racer Light Carbon Features: Multi-toned light purple Flyknit upper, Two-tone light blue and white midsole. Release Date: Spring 2018 Price: £150.00 Buy: Select retailers and nike.com This time around, the Racer features a multi-toned light purple Flyknit upper accented by simple Swoosh branding found at the midfoot Flywire and a contrasting dark heel […]
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Eliud Kipchoge, the world’s best marathon runner, wears Nike shoes — but do they help him run faster? You’ll be truly astonished to learn that Nike says they do, however, until now, the full data and research upon which it makes this claim has remained pretty much private. Kipchoge wears an ultra version of the […]
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The Nike Air Force 1 is a constant. Reliable, timeless, dare we say it legendary. Since its launch in ’82, the shoe has gone from strict basketball equipment in the US to a global street style staple. The how and why is held by the people who, generation after generation, adopted it and loved it, […]
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With snow season imminent it’s time to pull together the appropriate gear and make sure you’re looking 100% on the slopes and at the many après-ski sessions you’ll no doubt be participating in. So our team here at IdleSociety have pulled together you must have gear guide for this year’s ski season. Nobis Yatesy-Crosshatch Jacket […]
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In an era saturated with influencer marketing and social media–driven brand endorsements, marketing can be an increasingly tough environment for athletes to navigate. Partnerships have become an integral part of a career in pro sports, but balancing an athlete’s ascension through the ranks with a cohesive, long-term brand strategy takes some finesse. Before Instagram, Youtube […]
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PUMA recently unleashed its newest silhouette — arriving in the form of the Jamming Cushion model. The initial offering comes dressed in a deep “Forest Night” boasting an intricately-woven knit upper, with speckled detailing found throughout. Other notable features include the distinct lacing structure and a transparent midsole packed with jamming pebbles — providing a […]
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#VANSFIRSTLAYER project returns with another interesting adventure, this year the spotlight would fall on Russia. Highlighting the very best talent from the Vans snow team, we see them embark on a journey to explore the unknown of Russia. The country offered an amazing opportunity to traverse and discover new terrains, new cultures and most importantly […]
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Porsche 718 Boxster GTS Porsche’s ever-popular GTS trim has finally made it to the current-generation 718 Boxster. As with the 911 and other GTS models, the 718 variants will get a whole package of performance options, standard, as well as a little bump in power. The GTS models set themselves apart through distinct visual differences. The Sport […]
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Under Armour’s sneaker division has been losing cachet for a while now. In a survey of young male consumers in the US by Wells Fargo earlier this year, Under Armour shoes ranked near the bottom in terms of favorability. In a note to investors, the bank’s analysts said that only 27% of survey participants ranked Under Armour […]
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Runners in London are different than runners in New York City, those in New York City, different to those in Los Angeles and so on. In the British capital, a lot of commuters run to and from work, which means they run early in the morning or later at night, often in rainy weather. Runners […]
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Brand: Nike Model: Zoom Fly SP Key Features: Stretch-woven upper, carbon-infused nylon plate, Lunarlon foam midsole, original design sketches to the insole, rubber outsole. Release Date: October 5, 2017 Price: £150 Buy: Nike App, nike.com and at select retailers Following the recent release of the white pair, NikeLab returns with a new iteration of the Zoom Fly SP. This quality running shoe is a […]
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National Geographic and Nike have teamed up to release a new feature-length documentary following three athletes as they attempted to break the 2-hour marathon earlier this year. The marathon, called the Breaking2 project, saw Ethiopian Lelisa Desisa (two-time Boston Marathon winner), Eritrean Zersenay Tadese (half-marathon record holder) and Eliud Kipchoge (the Olympic gold medalist and […]
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Brand: Puma Model: evoKnit Key Features: Progressive evoKNIT upper, translucent cell bubble midsole. Release Date: AW17 Price: £155 Availability: EXCLUSIVELY, Foot Locker Europe, both in-store and online. The release features a progressive evoKNIT upper for a contemporary look and ultra-comfortable fit, remixed with an iconic tooling from PUMA’s legendary Archive. Available in sleek all-black and all-white colour offerings, the […]
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The Weeknd and PUMA release the much-anticipated debut collection PUMA x XO Collection , teasing some of the key styles during his current Legend of the Fall World Concert Tour that kept his fans, sneakerheads and the fashion set intrigued. The Weeknd is ready to show the world the new styles that reflect his personal style merged […]
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Each week we put together a list of the best products around that we want. Here’s this weeks list. Napapijiri Rainforest Slim Summer Jacket Napapijri’s journey started in 1987 in the shadow of Europe’s highest peak, the Monte Bianco, where an Italian manufacturer of travel bags introduced a new sensibility to outdoor apparel, combining […]
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Brand: Nike Model: Air Zoom Pegasus 34 Mo Farah Features: Flywire cables, Zoom Air units in forefoot, Lightweight Flymesh upper. Release Date: Available now Price: £110 Buy: Select retailers and nike.com To celebrate the impressive achievements of British distance runner Mo Farah, which just to be clear include multiple Olympic, World and European Championships, Nike has customised the latest model of […]
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Brand: Nike Model: Cortez ‘Kenny Moore’ Release Date: TBC Price: TBC Availability: TBC During Bill Bowerman‘s coaching days at Oregon, one of his most reliable distance runners in Kenny More unfortunately injured his foot. As a result, Bowerman went back to the drawing board in order to create a model for Moore that incorporated more foam cushioning and better arch […]
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