Fitness, Footwear, Sportswear

NIKE Announces The New Look Pegasus 35 Running Shoe..And It’s A Beauty

    Brand: NIKE Model: Air Pegasus 35 Key Features:  Notched tongue for easy on/off, bevelled heel helps with touchdown, midsole is still a mix of Nike Zoom Air and Cushlon foam, the collar is directed away from the Achilles for added comfort, a design shift that came from Farah’s insights. Release Date: Friday 1st June 2018 Price: TBC Available: Nike.com Notes: In 1983 […]

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Fashion, Fitness, Footwear, Uncategorized

Running Makes The World Go Round

Nike releases a new film “Running Makes the World Go ’Round,” to celebrate the release of the new running sneaker the Epic React  which contemplates an age-old question: What would happen if the world stopped spinning? Nike has enlisted the help of from basketball legend Kobe Bryant and Giannis Antetokoumpo to help answer the question. See the video […]

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Design, Fitness, Footwear, Sportswear, Tech

Nike Releases It’s Biggest Running Innovation To Date

    Brand: Nike Model: EPIC REACT Flyknit  Features: Soft and responsive ride with new Nike React proprietary foam innovation/design, 11 percent softer, offers 10 percent greater energy return than its predecessor the Lunar Epic 2, Sculpted Toe and arch one-piece Nike Flyknit bootie. Release Date: February 22nd 2018 Price: £130.00 Buy: Select retailers and Nike.com Runners asked for one shoe that could do […]

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Design, Footwear, Sportswear, Uncategorized

Nike Zoom Mariah Flyknit Racer ‘Light Carbon’ Released

    Brand: Nike Model: Zoom Mariah Flyknit Racer Light Carbon Features: Multi-toned light purple Flyknit upper, Two-tone light blue and white midsole. Release Date: Spring 2018 Price: £150.00 Buy: Select retailers and nike.com This time around, the Racer features a multi-toned light purple Flyknit upper accented by simple Swoosh branding found at the midfoot Flywire and a contrasting dark heel […]

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Design, Footwear, sports, Sportswear

NikeLab Zoom Fly SP ‘Chicago’

Brand: Nike Model: Zoom Fly SP Key Features: Stretch-woven upper, carbon-infused nylon plate, Lunarlon foam midsole, original design sketches to the insole, rubber outsole. Release Date: October 5, 2017 Price: £150 Buy: Nike App, nike.com and at select retailers Following the recent release of the white pair, NikeLab returns with a new iteration of the Zoom Fly SP. This quality running shoe is a […]

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Uncategorized

Kevin Durant Badmouths Under Armour, Sends Stocks Falling

During his interview on Monday night with Bill Simmons for his The Ringer podcast, NBA star and Nike athlete Kevin Durant didn’t hold back about his loyalty for his brand — and his dislike of teammate Stephen Curry‘s and Nike competitor brand, Under Armour. Durant’s diss during the interview also caused Under Armour’s shares to tumble 2.8 percent on Tuesday to close at […]

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Design, Fashion, Footwear, Lifestyle, Menswear, Tech

5 Things We Want This Week

Nike’s Air Force 1 UltraForce “Olive” Nike‘s famous Air Force 1 runner drops some weight with its new UltraForce version, which maintains the signature low-top silhouette with a cored-out and foam-packed midsole for a lighter, cushioned step. This time, the iconic runner comes in a fall-ready olive colourway, which boasts a tonal leather upper and a cream white midsole […]

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Fashion, Footwear, sports, Sportswear

Nike Drops Mo Farrah Custom Air Zoom Pegasus

  Brand: Nike Model: Air Zoom Pegasus 34 Mo Farah Features: Flywire cables, Zoom Air units in forefoot, Lightweight Flymesh upper. Release Date: Available now Price: £110 Buy: Select retailers and nike.com To celebrate the impressive achievements of British distance runner Mo Farah, which just to be clear include multiple Olympic, World and European Championships, Nike has customised the latest model of […]

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Fashion, Footwear, Menswear, Sportswear

Nike Cortez ‘Kenny Moore’

  Brand: Nike Model: Cortez ‘Kenny Moore’ Release Date: TBC Price: TBC Availability: TBC During Bill Bowerman‘s coaching days at Oregon, one of his most reliable distance runners in Kenny More unfortunately injured his foot. As a result, Bowerman went back to the drawing board in order to create a model for Moore that incorporated more foam cushioning and better arch […]

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Fashion, Lifestyle, Menswear, sports, Sportswear

How I Start My Day: Rory McIlroy

Golf is a gentleman’s sport, once exclusively for older white men in crap trousers, the game has undergone a significant overhaul in the last decade to bring golf closer to young people from all ethnic and socio-economic backgrounds than ever before. Each year new faces take ownership of the sport, and naturally the culture surrounding […]

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Fashion, Footwear

Nike X John Elliot Vandal

  The Nike X John Elliot dropped not too long ago and now it’s sold out everywhere. This sleek and understated silhouette arrived with premium detailing throughout the shoe, hardly surprising given this high fashion collaboration that sees John Elliot stamp some refined and minimalist style. This NikeLAB exclusive was unveiled earlier this year at […]

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Cars, Design, Fashion, Footwear, Lifestyle

5 Things We Want This Week

Singer Porsche – Hong Kong 1 Singer Vehicle Design was founded in 2009 to explore the creative possibilities in classic vehicle design. They see their role as 21st Century coachbuilders dedicated to the passionate study, preservation and optimization of the world’s most respected high performance vehicles through modern techniques and unique and fresh perspectives. Their […]

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Business, Design, Fashion, Lifestyle

A Peak Inside Nike’s New NYC Office

  Nike already has plans underway to revamp its structure, and with New York noted as one of its twelve key cities that represents over 80 percent of Nike’s projected growth through 2020 — the company recently unveiled its brand new headquarters in the city that never sleeps. Located in the Midtown district, this six floor […]

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Footwear

Nike’s Air Max 1 Premium “Ridgerock” Colorway

  Brand: Nike Model: Air Max 1 Premium “Ridgerock” Key Features: Textile upper, PU midsole,Genuine and synthetic leather, with Max Air heel unit for stability and cushioning Release Date: Available Now Price: $110 USD Availability: Nike and select retailers One of Tinker Hatfield’s iconic designs with the Nike Air Max 1 returns in a new finish of […]

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sports

Kevin Durant MVP, Nike Tell His Story

Fresh from winning the NBA Championship, Kevin Durant’s rise to the top has been commemorated in a new video by Nike. Durant has been an athlete with The Swoosh for more than 10 years, signing an improved contract worth $300 million back in 2014 despite interest from Under Armour he stood strong with Nike. The video […]

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Footwear

Flyknit X Jordan, It’s First Flyknit Sneaker

  Brand: Jordan Brand Model: Jordan Trainer 2 Flyknit Key Features: Flyknit upper, flex groove outsole, midfoot strap, Dynamic Flywire to hold laces, slip-on construction. Release Date: TBC Price: TBC Availability: Jordan For the first time in it’s history, the Jordan Brand utilizes Flyknit on a non-basketball sneaker, dubbed the Jordan Trainer 2 Flynit. Here […]

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