It’s the epitome of every athlete’s career, the shoe deal. The chance to sign with your favourite sneaker brand to not only get unlimited free sneakers but they’ll actually pay you for it! Well, Joel Embiid is no longer a sneaker free agent. The NBA star has joined the Under Armour brand for the foreseeable […]
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Training, in the gym on the field or on the track. It means something different to everyone, but lays the foundation for excellent performance no matter the sport or fitness goal. Our favourite activewear brand, Under Armour’s DNA is rooted in training and increasing performance for every individual. It’s new global Train campaign, “Will Makes […]
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What happens when we exercise? Well in short… Exercise improves oxygen flow to the brain, as well as increasing muscle size and definition through weight training. Essentially, when you start exercising, you release feel-good endorphins that make you feel better about yourself and your surroundings. It’s like a high, without the illegal drugs. The effects of […]
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Penfield has launched their new Penfield Sportswear collection for AW18, created upon the success of last season’s Bear Pack capsule. Penfield Sportswear is a more focused, youthful collection which is built of 21 trend-inspired pieces, distinguished by the brand’s popular archive Bear logo. The new collection features slimmer silhouettes, bold colourways and designs that truly […]
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Brand: Under Armour Model: Forge 96 Key Pieces: 90’s-inspired design, modern materials; featuring a reflective framework outfitted with premium leathers, soft suedes, and panels of technical mesh for strategic ventilation. Release Date: August 31st Worldwide Price: £100.00 Buy: Underarmour.com Notes: “The UA Forge 96 represents Under Armour’s beginnings; a story of family, hustle and leadership. You can find these […]
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Southhampton FC and their global sports performance partner Under Armour have revealed the teams new home and away kits for the 2018/19 season. The home jersey, of course, features the traditional red and white stripes, offset by a smart black trim outline on both the badge and the jersey sleeve. As for the away jersey, […]
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Brand: UNDER ARMOUR Model: Magnetico Premiere Key Features: ¾-length UA FormTrue technology upper flexes under pressure for stability at high speeds, Combination of bladed & round, conical studs for optimum traction, Soft, microfibre synthetic material wraps around the ankle for extra stability & locked-in support Release Date: Available Now Price: £115.00 Available: Underarmour.com Notes: Ahead of the Champions League Final on Saturday night and […]
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Behind the Logo is an original recurring series from Highsnobiety, exploring the history, design, and evolution of the biggest trademarks in the industry. This episode delves into the iconic Nike Swoosh and how it became the instantly recognizable logo it is today. Often referred to as the Nike tick, Nike check, and other nicknames, the […]
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Under Armour has launched its newest motivationally driven campaign – Will Finds a Way – which celebrates the hardest worker in the room and leading the charge is literally the hardest working man EVER, Dwayne “The Rock” Johnson. The Rock takes the audience on a heart-pounding journey through eight featured athletes’ stories, giving them a glimpse of what they’ve had to overcome using their pure strength […]
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With knife crime in London currently at a critical point, Puma has come under fire for a party it held last week that critics say “glamorised” council estate drug dealing. Puma partnered with JD Sports and marketing agency Urban Nerds, to host a party named ‘House Of Hustle’ in an abandoned Soho townhouse last Thursday (April 5), the […]
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In an on-going collaboration between the two brands, Danish streetwear brand Wood Wood and the iconic Champion have created a beautiful collection of monochrome essentials. And it’s a monochrome masterpiece, perfect for Spring Summer 18. The Spring / Summer 2018 collection from Champion by Wood Wood is built on the authentic collegiate sportswear styles and products that Champion […]
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Ahead of his titanic unification fight against Joseph Parker in Cardiff, Under Armour – official training, footwear and apparel partner to the heavyweight champion – has released their latest campaign featuring Anthony Joshua, focusing on his mental preparation and conditioning. The piece tells an inspirational message of the internal battle athletes must win to hit […]
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What do you give a man like Michael Jordan for his birthday? A man worth a reported $1.6 billion and with enough contacts in the industry to get his hands on pretty much anything? Well, the GOAT basketball legend celebrated his 55th birthday this weekend, and it seems his friend and legendary sneaker designer Tinker […]
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Oakley Harmony Fade Goggles With Ski season here you’re going to need some killer goggles, Oakley has the best looking by far with their offering the Oakley Harmony Fade. All pieces in this unique collection are united by their colour scheme inspired by Oakley PrizmTM lens technology. From £160.00, Available Oakley.com Saint Laurent Jump […]
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Brand: Nike Model: EPIC REACT Flyknit Features: Soft and responsive ride with new Nike React proprietary foam innovation/design, 11 percent softer, offers 10 percent greater energy return than its predecessor the Lunar Epic 2, Sculpted Toe and arch one-piece Nike Flyknit bootie. Release Date: February 22nd 2018 Price: £130.00 Buy: Select retailers and Nike.com Runners asked for one shoe that could do […]
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Eliud Kipchoge, the world’s best marathon runner, wears Nike shoes — but do they help him run faster? You’ll be truly astonished to learn that Nike says they do, however, until now, the full data and research upon which it makes this claim has remained pretty much private. Kipchoge wears an ultra version of the […]
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#VANSFIRSTLAYER project returns with another interesting adventure, this year the spotlight would fall on Russia. Highlighting the very best talent from the Vans snow team, we see them embark on a journey to explore the unknown of Russia. The country offered an amazing opportunity to traverse and discover new terrains, new cultures and most importantly […]
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Brand: Nike Model: Zoom Fly SP Key Features: Stretch-woven upper, carbon-infused nylon plate, Lunarlon foam midsole, original design sketches to the insole, rubber outsole. Release Date: October 5, 2017 Price: £150 Buy: Nike App, nike.com and at select retailers Following the recent release of the white pair, NikeLab returns with a new iteration of the Zoom Fly SP. This quality running shoe is a […]
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National Geographic and Nike have teamed up to release a new feature-length documentary following three athletes as they attempted to break the 2-hour marathon earlier this year. The marathon, called the Breaking2 project, saw Ethiopian Lelisa Desisa (two-time Boston Marathon winner), Eritrean Zersenay Tadese (half-marathon record holder) and Eliud Kipchoge (the Olympic gold medalist and […]
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The Weeknd and PUMA release the much-anticipated debut collection PUMA x XO Collection , teasing some of the key styles during his current Legend of the Fall World Concert Tour that kept his fans, sneakerheads and the fashion set intrigued. The Weeknd is ready to show the world the new styles that reflect his personal style merged […]
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