Brand: UNDER ARMOUR Model: Curry 5 Key Features: EVA cushioning midsole delivers underfoot responsiveness, New lacing system and stretchable upper allows for ease of entry, midsole delivers lightweight underfoot responsiveness, speed plate and flex zones in the midsole and outsole help Stephen stay light. Release Date: Available Now Price: £115.00 Available: Underarmour.com Notes: Light, low and built for optimum speed and agility. […]
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Ahead of his titanic unification fight against Joseph Parker in Cardiff, Under Armour – official training, footwear and apparel partner to the heavyweight champion – has released their latest campaign featuring Anthony Joshua, focusing on his mental preparation and conditioning. The piece tells an inspirational message of the internal battle athletes must win to hit […]
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On the 31st January 2018 Under Armour, a global leader in innovative performance apparel, footwear and equipment, launched UA HOVR, the brand’s latest innovation in footwear cushioning technology. The UA HOVR platform is launching with two running styles — the UA HOVR Sonic and UA HOVR Phantom — and will continue to expand into other […]
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Under Armour’s sneaker division has been losing cachet for a while now. In a survey of young male consumers in the US by Wells Fargo earlier this year, Under Armour shoes ranked near the bottom in terms of favorability. In a note to investors, the bank’s analysts said that only 27% of survey participants ranked Under Armour […]
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During his interview on Monday night with Bill Simmons for his The Ringer podcast, NBA star and Nike athlete Kevin Durant didn’t hold back about his loyalty for his brand — and his dislike of teammate Stephen Curry‘s and Nike competitor brand, Under Armour. Durant’s diss during the interview also caused Under Armour’s shares to tumble 2.8 percent on Tuesday to close at […]
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The world of sneaker customization just expanded as Under Armour has officially launched ICON, the brand’s first foray into user-controlled customization. Here’s the info, straight from UA: “Like never before, upload a picture or image, move it around, shrink it or grow it. It’s that simple. CUSTOMIZABLE PATTERNS: These are prints that let you pick […]
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